Privacy and Cookies Policy

Last updated: July 22, 2025

At Mentefit, we place paramount importance on the confidentiality of your data. This policy aims to inform you transparently about how your personal data is collected, processed, used, and protected when you use the website www.mentefit.fr (hereinafter the Site), in accordance with applicable legislation, notably the GDPR (EU) and the FADP (Switzerland).

Data Controller

The processing of personal data is carried out by:

Margaux Cujean, owner of the website www.mentefit.fr.
Contact: contact@mentefit.fr

Data Collected

We collect different types of data depending on your interactions with the Site:

Data you provide voluntarily :

  • First name, last name
  • Email address
  • Shipping and billing address
  • Phone number
  • Payment information (via our provider Shopify Payments)

Data collected automatically (via cookies) :

  • IP address
  • Browser and device type
  • Pages visited, time spent, actions performe
  • Data from third-party cookies (e.g., Google Analytics, Shopify Analytics, Meta Ads, Google Ads, Klaviyo, Track123), subject to your consent: navigation data, purchasing behavior, order tracking, traffic source, advertising preferences.

Purposes of Processing

Your personal data is used for the following purposes:

  • Order processing: validation, payment, shipping, invoicing
  • Customer account management and personalization of the user experience
  • Customer support and request follow-up
  • Sending marketing emails or newsletters (only with your consent)
  • Statistical analysis and improvement of the Site
  • Compliance with legal obligations

Cookies and Similar Technologies

When you browse the Site www.mentefit.fr, cookies or similar technologies may be placed on your device (computer, smartphone, tablet), subject to your consent where required.

What is a cookie?

A cookie is a small text file stored by your browser that allows certain information about you to be remembered (e.g., browsing preferences, cart contents, analytics data, etc.).

Types of cookies used:

Essential cookies (mandatory)

These cookies are necessary for the proper functioning of the Site (e.g., cart management, security, access to the customer account). They do not require prior consent.

Audience measurement cookies

They allow us to understand how visitors use our Site (pages visited, duration, user journey) in order to improve its content. These cookies can be disabled via the consent banner.

Marketing and advertising cookies (third-party)

These cookies are used for advertising targeting or retargeting purposes via partner platforms. They allow us to offer you advertisements tailored to your interests.

We currently use or plan to use:

  • Meta Ads (Facebook, Instagram)
  • Google Ads
  • Klaviyo (email tracking, retargeting)
  • Google Analytics (statistics, traffic analysis)
  • Shopify Analytics (behavioral analysis on the store)
  • Track123 (parcel tracking and delivery behavior)

These cookies are placed by third-party services and are subject to their own privacy policy.

Cookie Management :

On your first visit to the Site, a banner informs you about the use of cookies. You have the possibility to:

  • accept all cookies
  • refuse them (except essential ones)
  • configure them

You can also modify your preferences at any time via your browser settings (Chrome, Firefox, Safari, etc.).

Refusing certain cookies may affect some features of the Site (cart, personalized content, recommendations).

Legal Basis for Processing

The processing of your data is based on:

  • The performance of a contract (e.g., order)
  • Explicit consent (e.g., newsletter, marketing cookies)
  • Legitimate interest (e.g., fraud prevention, statistics)
  • Legal obligations (e.g., retention of invoices)

Data Retention Period

We retain your data only for the period necessary, namely:

  • Order data: 5 years for legal, accounting, or tax purposes
  • Marketing data: 3 years after the last contact or purchase
  • Inactive accounts: deletion or anonymization after 3 years

Data Sharing

We never sell your data.
It may be shared with trusted service providers only when necessary, for example:

  • Shopify (hosting and store management)
  • Shopify Payments (secure payment)
  • Klaviyo (emailing)
  • Meta Ads / Google Ads (targeted advertising)
  • Suppliers and partner logistics providers (only for the preparation, shipping, or processing of your order)
  • Public authorities (legal obligations)

Some of these partners may be located outside Switzerland or the European Union. When this is the case, we ensure that the data transfer is carried out in compliance with appropriate safeguards (adequacy decision, standard contractual clauses of the European Commission or equivalent). All our processors are contractually required to process your data in a confidential and secure manner and in compliance with applicable laws. They are not authorized to use your data for their own purposes.

Data Security

We implement appropriate technical and organizational security measures (SSL certificates, access control, encryption, firewalls, etc.) to ensure the protection of your personal data.

Your Rights

In accordance with the FADP (Switzerland) and the GDPR (EU), you have the following rights:

  • Right of access to your data
  • Right to rectification if it is inaccurate
  • Right to erasure (within legal limits)
  • Right to data portability
  • Right to object or withdraw consent at any time (notably for emails or cookies)

To exercise your rights:
contact@mentefit.fr

In the event of an unresolved dispute, you may lodge a complaint with the competent data protection authority:

In Switzerland: Federal Data Protection and Information Commissioner (FDPIC)

For residents of the European Union: with the data protection authority of your country of residence.

Policy Changes

This policy may be modified at any time to adapt to changes in laws, technologies, or our services. The date of the latest update is indicated at the top of this page.

We invite you to regularly consult this page to stay informed.

Contact

For any questions relating to the protection of your data:
contact@mentefit.fr